I conceptualized this project in response to the challenges women commonly encounter when it comes to clothing choices and the associated inconveniences
In today's world, we've got so many clothes, yet picking the perfect outfit for different occasions or daily wear can be quite the challenge, right? It often leads us to buy more than we need, which not only costs us extra money but also drains our precious time, energy, and resources
In our modern wardrobe, we often struggle to choose outfits for different occasions, resulting in overspending and wasting money, time, and energy.
An innovative Closet Management Solution designed to digitally organize users' clothing items and outfits, simplifying the search for specific items and effortless outfit selection
As a UI/UX Designer, I conducted market analysis, user research, developed information architecture, crafted wireframes and prototypes, conducted user testing, and iterated based on feedback
I organized my design process using the Double Diamond approach, emphasizing problem analysis as a crucial step in discovering and crafting effective solutions.
My interviews with a diverse group of 7 individuals, including students, homemakers, and working women, revealed distinct mental models and cognitive patterns related to clothing choices
"I conducted a survey involving 30 individuals, and here are the survey findings."
- Their clothing and shopping habits
- Their fashion goals and challenges
- Their closet organising problems
- Their feeling about a app that solves thier challenges
I conducted competitive analysis to assess the strengths, weaknesses, and suitability of various apps already existing in the play store and App Store to solve this problem of closet management
I also conducted desk research, delving into the experiences and challenges documented in existing closet management apps on the market
Conducting usability tests with 7 users on the Hi-Fi prototype provided insights into the product's user-friendliness. While users generally found it comfortable to use, a closer examination revealed specific usability challenges
- The screen is divided between Outfit Suggestions and the Calendar, diminishing the visibility of the outfits. Also, users didn't understand why there was a calendar icon on the picture. And, clicking the next and previous icons didn't feel very user-friendly to them
- Users had difficulty viewing the outfits recorded in the calendar because the images were shrunk too small. Additionally, users didn't log outfits every day, resulting in blank spaces on the calendar.
- Users found it challenging to connect the tags they entered to the categorization criteria due to the color change of the asset